01Operating stage
Discover demand
Bring market, competitor, search, content and customer evidence into the project.
Market intelligence
Competitor intelligence
SEO research
Marketing memory
Digital marketing automation
Automate the coordination around marketing—not just the message send.
Adrox connects the complete operating cycle so research informs planning, planning informs production, response informs optimisation, and outcomes inform the next decision.
02Operating stage
Build the strategy
Translate the objective into an audience, offer, channel, content, budget and measurement plan.
Campaign planner
Forecasting
Offers
AI-assisted strategy
03Operating stage
Prepare audiences
Resolve customer context, segment eligibility, score intent and apply consent or suppression rules.
Customer 360
Identity stitching
Segments
Scoring
04Operating stage
Create the system
Produce landing pages, campaign content, creative variants, reusable modules and video workflows.
AI Studio
Brand kits
Knowledge
Media library
05Operating stage
Review before launch
Route content, campaign plans and agent work through the required human decisions.
Approvals
Pre-launch AI review
Roles
Audit history
06Operating stage
Activate channels
Coordinate web, email, SMS, WhatsApp and push while paid-media changes remain operator-controlled.
Journeys
Messaging
Tracked links
Paid-media intelligence
07Operating stage
Handle response
See inbound enquiries and conversations with lead, profile, campaign and activity context.
Inbox
Triage
Chatbots
Lead routing
08Operating stage
Optimise the work
Detect delivery issues, search opportunities, creative fatigue and workflow exceptions.
Campaign insights
SEO manager
Creative intelligence
Agent tasks
09Operating stage
Measure outcomes
Compare campaign, customer, site and commercial signals through reports and attribution views.
Reports
Attribution
Heatmaps
Offline context
10Operating stage
Feed the next cycle
Carry learning into memory, new audiences, revised content and the next operating plan.
Marketing memory
Predictions
Knowledge graph
Growth Hub
What automation means here
Machines coordinate repetition. People retain judgement.
Automate
Triggering, routing, waits, enrichment, scheduled work, recurring analysis and delivery operations.
Assist
Strategy, research, content, SEO, audience and optimisation work where an AI-generated recommendation improves speed.
Approve
Customer-facing content, consequential changes and actions where business context or financial risk requires a person.
Audit
Preserve status, evidence, decisions and execution history so the operation can be explained.