Field notes
Clear thinking for complicated growth systems.
Product, engineering and operating-model notes from the team building Adrox.
Strategy
Marketing automation needs an operating model, not another flowchart
The hard part is deciding ownership, evidence and escalation—not drawing more arrows.
October 2, 2026 · 7 min
AI agentsDesigning marketing agents that can earn more autonomy
Start with narrow permissions, observable work and an explicit path to human review.
September 18, 2026 · 9 min
EngineeringWhy tenant isolation belongs in the first architecture diagram
Retrofitting boundaries after growth is slower, riskier and more expensive than designing them early.
September 4, 2026 · 6 min