Operate · setup
Growth Hub
Setup & configuration
Select workspace, projects and operator view.
Foundation
Growth
Enterprise
320 verified capability facets
Compare the complete Adrox product surface.
This matrix breaks 64 product systems into configuration, daily operation, automation, measurement and governance. It shows package shape without inventing public prices or usage limits.
Package architecture
01Foundation · data and operations
02Growth · orchestration and intelligence
03Enterprise · experimentation and control
Package inclusion describes the standard product scope. Provider fees, implementation, usage volumes, data migration, custom connectors and service levels are scoped separately. Final availability depends on tenant configuration and release status.
320 facets shown
Product systemCapability detailFoundationGrowthEnterprise
Operate · operate
Growth Hub
Daily operation
Review live work, exceptions, approvals and priorities.
Foundation
Growth
Enterprise
Operate · automate
Growth Hub
Automation
Surface scheduled and event-driven work in one queue.
Foundation
Growth
Enterprise
Operate · measure
Growth Hub
Measurement
Read campaign, lead, channel and task movement together.
Foundation
Growth
Enterprise
Operate · govern
Growth Hub
Governance & controls
Respect project access, ownership and approval boundaries.
Foundation
Growth
Enterprise
Operate · setup
Command Centre & Dashboards
Setup & configuration
Choose widgets, filters, layout and intended audience.
Foundation
Growth
Enterprise
Operate · operate
Command Centre & Dashboards
Daily operation
Arrange and share decision-ready views by role.
Foundation
Growth
Enterprise
Operate · automate
Command Centre & Dashboards
Automation
Refresh connected widgets from current source data.
Foundation
Growth
Enterprise
Operate · measure
Command Centre & Dashboards
Measurement
Compare cross-channel KPIs, funnels and operating health.
Foundation
Growth
Enterprise
Operate · govern
Command Centre & Dashboards
Governance & controls
Limit widgets using roles, entitlements and tenant scope.
Foundation
Growth
Enterprise
Operate · setup
Projects & Brand Workspaces
Setup & configuration
Create project identity, domain, owners and brand context.
Foundation
Growth
Enterprise
Operate · operate
Projects & Brand Workspaces
Daily operation
Keep campaigns, sources, knowledge and tasks in project scope.
Foundation
Growth
Enterprise
Operate · automate
Projects & Brand Workspaces
Automation
Route project events into relevant workflows and agents.
Foundation
Growth
Enterprise
Operate · measure
Projects & Brand Workspaces
Measurement
Review project-level activity, delivery and outcomes.
Foundation
Growth
Enterprise
Operate · govern
Projects & Brand Workspaces
Governance & controls
Separate access, credentials and brand assets by project.
Foundation
Growth
Enterprise
Plan · setup
AI Campaign Planner
Setup & configuration
Define objective, target, dates, evidence and constraints.
Foundation
Growth
Enterprise
Plan · operate
AI Campaign Planner
Daily operation
Shape audience, message, channel, schedule and creative direction.
Foundation
Growth
Enterprise
Plan · automate
AI Campaign Planner
Automation
Generate a reviewable plan from measured organisational context.
Foundation
Growth
Enterprise
Plan · measure
AI Campaign Planner
Measurement
Compare forecast assumptions with actual campaign outcomes.
Foundation
Growth
Enterprise
Plan · govern
AI Campaign Planner
Governance & controls
Require operator confirmation for assumptions and launch decisions.
Foundation
Growth
Enterprise
Plan · setup
Budget, Forecasting & What-if
Setup & configuration
Enter available budget, dates, objectives and eligible channels.
Foundation
Growth
Enterprise
Plan · operate
Budget, Forecasting & What-if
Daily operation
Adjust allocation and inspect scenario consequences.
Foundation
Growth
Enterprise
Plan · automate
Budget, Forecasting & What-if
Automation
Refresh recommendations when plan inputs or evidence change.
Foundation
Growth
Enterprise
Plan · measure
Budget, Forecasting & What-if
Measurement
Compare projected ranges with delivered spend and outcomes.
Foundation
Growth
Enterprise
Plan · govern
Budget, Forecasting & What-if
Governance & controls
Keep forecasts directional and paid changes human-controlled.
Foundation
Growth
Enterprise
Plan · setup
Campaign Operations
Setup & configuration
Create campaign brief, ownership, channels and timeline.
Foundation
Growth
Enterprise
Plan · operate
Campaign Operations
Daily operation
Manage task, asset, approval and delivery state.
Foundation
Growth
Enterprise
Plan · automate
Campaign Operations
Automation
Create follow-up work from campaign events and exceptions.
Foundation
Growth
Enterprise
Plan · measure
Campaign Operations
Measurement
Read channel, creative, audience and outcome performance.
Foundation
Growth
Enterprise
Plan · govern
Campaign Operations
Governance & controls
Preserve launch approvals and campaign change history.
Foundation
Growth
Enterprise
Measure · setup
Incrementality Holdouts
Setup & configuration
Choose outcome, eligible segment, allocation and measurement window.
Foundation
Growth
Enterprise
Measure · operate
Incrementality Holdouts
Daily operation
Create and protect the holdout through the campaign period.
Foundation
Growth
Enterprise
Measure · automate
Incrementality Holdouts
Automation
Maintain assignment and collect eligible outcomes consistently.
Foundation
Growth
Enterprise
Measure · measure
Incrementality Holdouts
Measurement
Review lift with sample size and experiment limitations.
Foundation
Growth
Enterprise
Measure · govern
Incrementality Holdouts
Governance & controls
Prevent control contamination and document experiment decisions.
Foundation
Growth
Enterprise
Channels · setup
Email Campaigns
Setup & configuration
Connect provider, authenticate sender and prepare templates.
Foundation
Growth
Enterprise
Channels · operate
Email Campaigns
Daily operation
Build campaigns, audiences, tests and scheduled delivery.
Foundation
Growth
Enterprise
Channels · automate
Email Campaigns
Automation
Trigger email from journeys, workflows and recurring programmes.
Foundation
Growth
Enterprise
Channels · measure
Email Campaigns
Measurement
Inspect delivery, opens, clicks, bounces and conversions.
Foundation
Growth
Enterprise
Channels · govern
Email Campaigns
Governance & controls
Apply consent, suppression, unsubscribe and frequency controls.
Foundation
Growth
Enterprise
Channels · setup
SMS Campaigns
Setup & configuration
Connect provider and prepare approved sender/template context.
Foundation
Growth
Enterprise
Channels · operate
SMS Campaigns
Daily operation
Create audience, message, schedule and delivery settings.
Foundation
Growth
Enterprise
Channels · automate
SMS Campaigns
Automation
Trigger SMS from eligible lifecycle or operational events.
Foundation
Growth
Enterprise
Channels · measure
SMS Campaigns
Measurement
Review accepted, delivered, failed and response outcomes.
Foundation
Growth
Enterprise
Channels · govern
SMS Campaigns
Governance & controls
Apply DND, consent, DLT and message-frequency requirements.
Foundation
Growth
Enterprise
Channels · setup
WhatsApp Campaigns
Setup & configuration
Connect business provider, number health and approved templates.
Foundation
Growth
Enterprise
Channels · operate
WhatsApp Campaigns
Daily operation
Select audience, template variables, media and schedule.
Foundation
Growth
Enterprise
Channels · automate
WhatsApp Campaigns
Automation
Trigger approved templates from journeys and unattended patterns.
Foundation
Growth
Enterprise
Channels · measure
WhatsApp Campaigns
Measurement
Inspect delivery, read, reply, failure and conversation context.
Foundation
Growth
Enterprise
Channels · govern
WhatsApp Campaigns
Governance & controls
Use consent, approved templates, caps and kill switches.
Foundation
Growth
Enterprise
Channels · setup
Push Notifications
Setup & configuration
Configure push provider, site/app identity and opt-in flow.
Foundation
Growth
Enterprise
Channels · operate
Push Notifications
Daily operation
Create notification content, audience and delivery timing.
Foundation
Growth
Enterprise
Channels · automate
Push Notifications
Automation
Trigger push from behaviour, lifecycle and recovery workflows.
Foundation
Growth
Enterprise
Channels · measure
Push Notifications
Measurement
Review sends, delivery, clicks and re-engagement.
Foundation
Growth
Enterprise
Channels · govern
Push Notifications
Governance & controls
Respect permission state, caps and channel eligibility.
Foundation
Growth
Enterprise
Channels · setup
Google & Meta Ads Intelligence
Setup & configuration
Connect approved ad accounts and map them to projects.
Foundation
Growth
Enterprise
Channels · operate
Google & Meta Ads Intelligence
Daily operation
Review campaigns, conversions, pacing, search terms and fatigue.
Foundation
Growth
Enterprise
Channels · automate
Google & Meta Ads Intelligence
Automation
Generate recommendations and operator review tasks from signals.
Foundation
Growth
Enterprise
Channels · measure
Google & Meta Ads Intelligence
Measurement
Compare spend, delivery, leads and attributed outcomes.
Foundation
Growth
Enterprise
Channels · govern
Google & Meta Ads Intelligence
Governance & controls
Keep platform changes and spending decisions human-controlled.
Foundation
Growth
Enterprise
Organic · setup
Technical SEO Audits
Setup & configuration
Add domain, verification and crawler configuration.
Foundation
Growth
Enterprise
Organic · operate
Technical SEO Audits
Daily operation
Run audits and prioritise technical findings by impact.
Foundation
Growth
Enterprise
Organic · automate
Technical SEO Audits
Automation
Schedule recurring audits and create tasks from new findings.
Foundation
Growth
Enterprise
Organic · measure
Technical SEO Audits
Measurement
Track issue status, site health and organic movement.
Foundation
Growth
Enterprise
Organic · govern
Technical SEO Audits
Governance & controls
Record owners and avoid marking unresolved evidence as complete.
Foundation
Growth
Enterprise
Organic · setup
Keywords & Rank Monitoring
Setup & configuration
Choose target keywords, markets, devices and competitors.
Foundation
Growth
Enterprise
Organic · operate
Keywords & Rank Monitoring
Daily operation
Review positions, movement and search-result opportunities.
Foundation
Growth
Enterprise
Organic · automate
Keywords & Rank Monitoring
Automation
Refresh tracked positions and flag material changes.
Foundation
Growth
Enterprise
Organic · measure
Keywords & Rank Monitoring
Measurement
Compare ranking distribution, visibility and landing performance.
Foundation
Growth
Enterprise
Organic · govern
Keywords & Rank Monitoring
Governance & controls
Keep location, device and source limitations visible.
Foundation
Growth
Enterprise
Organic · setup
Backlinks & Link Building
Setup & configuration
Configure sites, targets, platforms and publishing rules.
Foundation
Growth
Enterprise
Organic · operate
Backlinks & Link Building
Daily operation
Manage ideas, anchors, articles, calendar and link health.
Foundation
Growth
Enterprise
Organic · automate
Backlinks & Link Building
Automation
Schedule research, writing, publishing and verification queues.
Foundation
Growth
Enterprise
Organic · measure
Backlinks & Link Building
Measurement
Review acquired links, lost links and target-page movement.
Foundation
Growth
Enterprise
Organic · govern
Backlinks & Link Building
Governance & controls
Require evidence, natural anchors and controlled publishing accounts.
Foundation
Growth
Enterprise
Organic · setup
Content SEO & Search Console
Setup & configuration
Authorise Search Console and map properties to projects.
Foundation
Growth
Enterprise
Organic · operate
Content SEO & Search Console
Daily operation
Inspect queries, pages, gaps and content optimisation guidance.
Foundation
Growth
Enterprise
Organic · automate
Content SEO & Search Console
Automation
Create content tasks when supported evidence changes.
Foundation
Growth
Enterprise
Organic · measure
Content SEO & Search Console
Measurement
Track clicks, impressions, positions and content outcomes.
Foundation
Growth
Enterprise
Organic · govern
Content SEO & Search Console
Governance & controls
Retain source dates and distinguish observed from inferred opportunity.
Foundation
Growth
Enterprise
Organic · setup
Google Business Profile
Setup & configuration
Authorise Google, select locations and map projects.
Foundation
Growth
Enterprise
Organic · operate
Google Business Profile
Daily operation
Maintain profile details, posts, photos and review workflows.
Foundation
Growth
Enterprise
Organic · automate
Google Business Profile
Automation
Schedule posts and queue supported review assistance.
Foundation
Growth
Enterprise
Organic · measure
Google Business Profile
Measurement
Review listing completeness, actions, reviews and local visibility.
Foundation
Growth
Enterprise
Organic · govern
Google Business Profile
Governance & controls
Use validation, role checks and explicit publish actions.
Foundation
Growth
Enterprise
Organic · setup
Local & Lead-source Intelligence
Setup & configuration
Configure locations, projects and available geographic sources.
Foundation
Growth
Enterprise
Organic · operate
Local & Lead-source Intelligence
Daily operation
Explore location and lead-source context across projects.
Foundation
Growth
Enterprise
Organic · automate
Local & Lead-source Intelligence
Automation
Refresh the supported geographic performance signals automatically.
Foundation
Growth
Enterprise
Organic · measure
Local & Lead-source Intelligence
Measurement
Compare location activity, enquiries and campaign context.
Foundation
Growth
Enterprise
Organic · govern
Local & Lead-source Intelligence
Governance & controls
Show unavailable map or provider data honestly.
Foundation
Growth
Enterprise
Audience · setup
People, Leads & Contacts
Setup & configuration
Import, capture or create people with source context.
Foundation
Growth
Enterprise
Audience · operate
People, Leads & Contacts
Daily operation
Search, update, assign and inspect customer records.
Foundation
Growth
Enterprise
Audience · automate
People, Leads & Contacts
Automation
Route eligible records from forms, events and campaigns.
Foundation
Growth
Enterprise
Audience · measure
People, Leads & Contacts
Measurement
Review acquisition, engagement, lifecycle and owner movement.
Foundation
Growth
Enterprise
Audience · govern
People, Leads & Contacts
Governance & controls
Apply tenant access, field rules and consent context.
Foundation
Growth
Enterprise
Audience · setup
Customer 360 & Identity
Setup & configuration
Configure identity keys, sources and merge policy.
Foundation
Growth
Enterprise
Audience · operate
Customer 360 & Identity
Daily operation
Inspect profile, events, messages, campaigns and relationships.
Foundation
Growth
Enterprise
Audience · automate
Customer 360 & Identity
Automation
Stitch eligible identities as new evidence arrives.
Foundation
Growth
Enterprise
Audience · measure
Customer 360 & Identity
Measurement
Measure completeness, activity and lifecycle change.
Foundation
Growth
Enterprise
Audience · govern
Customer 360 & Identity
Governance & controls
Keep merge history, provenance and uncertain matches visible.
Foundation
Growth
Enterprise
Audience · setup
Segments & Lead Scoring
Setup & configuration
Define audience purpose, criteria, score bands and exclusions.
Foundation
Growth
Enterprise
Audience · operate
Segments & Lead Scoring
Daily operation
Inspect membership and use segments in campaigns or journeys.
Foundation
Growth
Enterprise
Audience · automate
Segments & Lead Scoring
Automation
Recalculate dynamic membership and scores from new signals.
Foundation
Growth
Enterprise
Audience · measure
Segments & Lead Scoring
Measurement
Review size, movement, engagement and downstream outcomes.
Foundation
Growth
Enterprise
Audience · govern
Segments & Lead Scoring
Governance & controls
Apply consent, suppression and explainable rule logic.
Foundation
Growth
Enterprise
Audience · setup
Consent, DND & Suppressions
Setup & configuration
Configure consent types, sources and suppression lists.
Foundation
Growth
Enterprise
Audience · operate
Consent, DND & Suppressions
Daily operation
Review eligibility before campaigns and customer contact.
Foundation
Growth
Enterprise
Audience · automate
Consent, DND & Suppressions
Automation
Apply opt-outs and suppression changes to downstream delivery.
Foundation
Growth
Enterprise
Audience · measure
Consent, DND & Suppressions
Measurement
Monitor consent state, list health and blocked sends.
Foundation
Growth
Enterprise
Audience · govern
Consent, DND & Suppressions
Governance & controls
Preserve consent history and regulatory channel rules.
Foundation
Growth
Enterprise
Audience · setup
Live Visitors & Event Tracking
Setup & configuration
Install tracking and define meaningful event names/properties.
Foundation
Growth
Enterprise
Audience · operate
Live Visitors & Event Tracking
Daily operation
Inspect sessions, visitors, events and behavioural context.
Foundation
Growth
Enterprise
Audience · automate
Live Visitors & Event Tracking
Automation
Trigger re-engagement, scoring or workflows from eligible events.
Foundation
Growth
Enterprise
Audience · measure
Live Visitors & Event Tracking
Measurement
Measure page, event, funnel and visitor movement.
Foundation
Growth
Enterprise
Audience · govern
Live Visitors & Event Tracking
Governance & controls
Minimise captured data and respect consent/retention policy.
Foundation
Growth
Enterprise
Audience · setup
Tracked Links & UTM Governance
Setup & configuration
Define destination, UTM taxonomy and ownership.
Foundation
Growth
Enterprise
Audience · operate
Tracked Links & UTM Governance
Daily operation
Create, share and manage short or tracked links.
Foundation
Growth
Enterprise
Audience · automate
Tracked Links & UTM Governance
Automation
Generate links from campaigns and publishing workflows.
Foundation
Growth
Enterprise
Audience · measure
Tracked Links & UTM Governance
Measurement
Review clicks, sources and downstream conversions.
Foundation
Growth
Enterprise
Audience · govern
Tracked Links & UTM Governance
Governance & controls
Prevent misleading destinations and preserve canonical context.
Foundation
Growth
Enterprise
Converse · setup
Web Chatbot
Setup & configuration
Configure site, knowledge, greeting and handoff behaviour.
Foundation
Growth
Enterprise
Converse · operate
Web Chatbot
Daily operation
Review conversations, captured context and escalation needs.
Foundation
Growth
Enterprise
Converse · automate
Web Chatbot
Automation
Answer supported questions and route qualified conversations.
Foundation
Growth
Enterprise
Converse · measure
Web Chatbot
Measurement
Measure starts, engagement, handoffs and captured intent.
Foundation
Growth
Enterprise
Converse · govern
Web Chatbot
Governance & controls
Bound knowledge, disclosure, permissions and human escalation.
Foundation
Growth
Enterprise
Capture · setup
Forms & Lead Widgets
Setup & configuration
Choose fields, consent language, validation and completion action.
Foundation
Growth
Enterprise
Capture · operate
Forms & Lead Widgets
Daily operation
Publish widgets and review submitted lead context.
Foundation
Growth
Enterprise
Capture · automate
Forms & Lead Widgets
Automation
Route submissions to owners, segments, journeys or workflows.
Foundation
Growth
Enterprise
Capture · measure
Forms & Lead Widgets
Measurement
Measure views, starts, submissions and downstream quality.
Foundation
Growth
Enterprise
Capture · govern
Forms & Lead Widgets
Governance & controls
Protect PII, validate consent and restrict sensitive fields.
Foundation
Growth
Enterprise
Capture · setup
Hosted Landing Pages
Setup & configuration
Choose domain, project, page structure, form and tracking.
Foundation
Growth
Enterprise
Capture · operate
Hosted Landing Pages
Daily operation
Build, preview, publish and maintain campaign pages.
Foundation
Growth
Enterprise
Capture · automate
Hosted Landing Pages
Automation
Generate draft sections and connect submission workflows.
Foundation
Growth
Enterprise
Capture · measure
Hosted Landing Pages
Measurement
Measure traffic, engagement, form conversion and source quality.
Foundation
Growth
Enterprise
Capture · govern
Hosted Landing Pages
Governance & controls
Use brand review, domain control and publish permissions.
Foundation
Growth
Enterprise
Converse · setup
Inbox & Triage
Setup & configuration
Connect sources and define ownership, priority and status rules.
Foundation
Growth
Enterprise
Converse · operate
Inbox & Triage
Daily operation
Read, assign, respond, escalate and close conversations.
Foundation
Growth
Enterprise
Converse · automate
Inbox & Triage
Automation
Route threads and create follow-up work from triage conditions.
Foundation
Growth
Enterprise
Converse · measure
Inbox & Triage
Measurement
Measure response state, backlog, handoff and resolution movement.
Foundation
Growth
Enterprise
Converse · govern
Inbox & Triage
Governance & controls
Protect customer data and preserve decision history.
Foundation
Growth
Enterprise
Automate · setup
Customer Journey Builder
Setup & configuration
Choose entry trigger, goal, eligibility and exit criteria.
Foundation
Growth
Enterprise
Automate · operate
Customer Journey Builder
Daily operation
Compose decisions, waits, messages, tasks and handoffs.
Foundation
Growth
Enterprise
Automate · automate
Customer Journey Builder
Automation
Run event-driven journeys across configured channels.
Foundation
Growth
Enterprise
Automate · measure
Customer Journey Builder
Measurement
Review entries, progression, delivery and outcome paths.
Foundation
Growth
Enterprise
Automate · govern
Customer Journey Builder
Governance & controls
Apply consent, caps, approvals and observable run history.
Foundation
Growth
Enterprise
Automate · setup
Journey Experiments & Frequency
Setup & configuration
Define variants, allocation, success signal and caps.
Foundation
Growth
Enterprise
Automate · operate
Journey Experiments & Frequency
Daily operation
Monitor experiment paths and customer pressure.
Foundation
Growth
Enterprise
Automate · automate
Journey Experiments & Frequency
Automation
Assign eligible entrants and enforce send-time rules.
Foundation
Growth
Enterprise
Automate · measure
Journey Experiments & Frequency
Measurement
Review significance, path outcomes and pressure indicators.
Foundation
Growth
Enterprise
Automate · govern
Journey Experiments & Frequency
Governance & controls
Protect holdouts, consent and minimum evidence thresholds.
Foundation
Growth
Enterprise
Automate · setup
Workflow Automation Builder
Setup & configuration
Choose schedule, event or webhook trigger and scope.
Foundation
Growth
Enterprise
Automate · operate
Workflow Automation Builder
Daily operation
Build node graphs with conditions, tools and failure paths.
Foundation
Growth
Enterprise
Automate · automate
Workflow Automation Builder
Automation
Execute repeatable work from configured triggers.
Foundation
Growth
Enterprise
Automate · measure
Workflow Automation Builder
Measurement
Inspect run status, node output, retries and failures.
Foundation
Growth
Enterprise
Automate · govern
Workflow Automation Builder
Governance & controls
Use permissions, idempotency, approval nodes and stop controls.
Foundation
Growth
Enterprise
Automate · setup
Automation Templates, Nodes & Tools
Setup & configuration
Select template or node catalogue entry and required inputs.
Foundation
Growth
Enterprise
Automate · operate
Automation Templates, Nodes & Tools
Daily operation
Adapt nodes, connectors and conditions to the workflow.
Foundation
Growth
Enterprise
Automate · automate
Automation Templates, Nodes & Tools
Automation
Instantiate tested patterns for recurring operations.
Foundation
Growth
Enterprise
Automate · measure
Automation Templates, Nodes & Tools
Measurement
Compare template use, runs, failures and completed outcomes.
Foundation
Growth
Enterprise
Automate · govern
Automation Templates, Nodes & Tools
Governance & controls
Review permissions and side effects before activation.
Foundation
Growth
Enterprise
Automate · setup
Unattended Messaging Controls
Setup & configuration
Define eligible triggers, provider, template and recovery ladder.
Foundation
Growth
Enterprise
Automate · operate
Unattended Messaging Controls
Daily operation
Monitor active patterns and disable unsafe sending quickly.
Foundation
Growth
Enterprise
Automate · automate
Unattended Messaging Controls
Automation
Execute approved WhatsApp or messaging recovery sequences.
Foundation
Growth
Enterprise
Automate · measure
Unattended Messaging Controls
Measurement
Inspect attempts, delivery, failure and recovery outcomes.
Foundation
Growth
Enterprise
Automate · govern
Unattended Messaging Controls
Governance & controls
Enforce global stops, caps, consent and incident ownership.
Foundation
Growth
Enterprise
AI · setup
AI Team Operations
Setup & configuration
Confirm available agents, workspace context and schedules.
Foundation
Growth
Enterprise
AI · operate
AI Team Operations
Daily operation
Review active work, outputs, exceptions and follow-up.
Foundation
Growth
Enterprise
AI · automate
AI Team Operations
Automation
Run due agents for bounded recurring jobs.
Foundation
Growth
Enterprise
AI · measure
AI Team Operations
Measurement
Compare run completion, accepted output and operational outcomes.
Foundation
Growth
Enterprise
AI · govern
AI Team Operations
Governance & controls
Keep tasks scoped, observable and reviewable.
Foundation
Growth
Enterprise
AI · setup
Agent Roster & Schedules
Setup & configuration
Choose role, instructions, cadence, project and data access.
Foundation
Growth
Enterprise
AI · operate
Agent Roster & Schedules
Daily operation
Maintain agent status, assignments and schedule.
Foundation
Growth
Enterprise
AI · automate
Agent Roster & Schedules
Automation
Start due work from the governed agent registry.
Foundation
Growth
Enterprise
AI · measure
Agent Roster & Schedules
Measurement
Review per-agent run history and outcome quality.
Foundation
Growth
Enterprise
AI · govern
Agent Roster & Schedules
Governance & controls
Limit tools, tenant scope and consequential permissions.
Foundation
Growth
Enterprise
AI · setup
Agent Approvals
Setup & configuration
Define which agent outputs require which reviewer.
Foundation
Growth
Enterprise
AI · operate
Agent Approvals
Daily operation
Inspect evidence, proposal and requested action.
Foundation
Growth
Enterprise
AI · automate
Agent Approvals
Automation
Route completed agent work into approval queues.
Foundation
Growth
Enterprise
AI · measure
Agent Approvals
Measurement
Measure acceptance, revisions, rejections and follow-through.
Foundation
Growth
Enterprise
AI · govern
Agent Approvals
Governance & controls
Preserve reviewer, decision, evidence and timestamps.
Foundation
Growth
Enterprise
Content · setup
Content Ideas & Generation
Setup & configuration
Choose project, format, audience, channel and source context.
Foundation
Growth
Enterprise
Content · operate
Content Ideas & Generation
Daily operation
Generate, edit, version and move content through review.
Foundation
Growth
Enterprise
Content · automate
Content Ideas & Generation
Automation
Queue eligible content tasks from campaigns and trends.
Foundation
Growth
Enterprise
Content · measure
Content Ideas & Generation
Measurement
Review production status, engagement and reuse.
Foundation
Growth
Enterprise
Content · govern
Content Ideas & Generation
Governance & controls
Use evidence, brand guidance and approval before publishing.
Foundation
Growth
Enterprise
Content · setup
Social Variants & Content Calendar
Setup & configuration
Choose source content, platforms, formats and calendar window.
Foundation
Growth
Enterprise
Content · operate
Social Variants & Content Calendar
Daily operation
Edit channel variants and manage scheduled items.
Foundation
Growth
Enterprise
Content · automate
Social Variants & Content Calendar
Automation
Create variants and calendar work from approved content.
Foundation
Growth
Enterprise
Content · measure
Social Variants & Content Calendar
Measurement
Review scheduled, published, failed and engagement context.
Foundation
Growth
Enterprise
Content · govern
Social Variants & Content Calendar
Governance & controls
Respect platform rules, brand voice and publish access.
Foundation
Growth
Enterprise
Content · setup
Trend Briefs & Brand Kits
Setup & configuration
Configure reference sources, voice, tone and visual rules.
Foundation
Growth
Enterprise
Content · operate
Trend Briefs & Brand Kits
Daily operation
Review trend briefs and apply the correct brand kit.
Foundation
Growth
Enterprise
Content · automate
Trend Briefs & Brand Kits
Automation
Refresh trends and attach guidance to generation tasks.
Foundation
Growth
Enterprise
Content · measure
Trend Briefs & Brand Kits
Measurement
Compare content outcomes by source and brand context.
Foundation
Growth
Enterprise
Content · govern
Trend Briefs & Brand Kits
Governance & controls
Track provenance and require review for unsupported claims.
Foundation
Growth
Enterprise
Content · setup
Publishing Targets & RSS Newsletters
Setup & configuration
Connect publishing targets and configure eligible RSS feeds.
Foundation
Growth
Enterprise
Content · operate
Publishing Targets & RSS Newsletters
Daily operation
Schedule approved content and manage recurring newsletters.
Foundation
Growth
Enterprise
Content · automate
Publishing Targets & RSS Newsletters
Automation
Create draft newsletter items as qualifying feed content arrives.
Foundation
Growth
Enterprise
Content · measure
Publishing Targets & RSS Newsletters
Measurement
Review publish status, delivery and downstream engagement.
Foundation
Growth
Enterprise
Content · govern
Publishing Targets & RSS Newsletters
Governance & controls
Control destination credentials, approvals and failure handling.
Foundation
Growth
Enterprise
Content · setup
Media Library
Setup & configuration
Upload assets with project, type, ownership and metadata.
Foundation
Growth
Enterprise
Content · operate
Media Library
Daily operation
Search, preview, organise, reuse and archive media.
Foundation
Growth
Enterprise
Content · automate
Media Library
Automation
Attach assets to content, campaign and studio workflows.
Foundation
Growth
Enterprise
Content · measure
Media Library
Measurement
Review asset use, status and associated performance context.
Foundation
Growth
Enterprise
Content · govern
Media Library
Governance & controls
Protect brand ownership, file access and retention.
Foundation
Growth
Enterprise
Content · setup
Knowledge Bases
Setup & configuration
Create project or standalone knowledge and add sources.
Foundation
Growth
Enterprise
Content · operate
Knowledge Bases
Daily operation
Review documents, retrieval status and current guidance.
Foundation
Growth
Enterprise
Content · automate
Knowledge Bases
Automation
Use approved knowledge in agents, chatbots and studio work.
Foundation
Growth
Enterprise
Content · measure
Knowledge Bases
Measurement
Inspect source coverage, retrieval and evaluation context.
Foundation
Growth
Enterprise
Content · govern
Knowledge Bases
Governance & controls
Maintain provenance, access and superseded content.
Foundation
Growth
Enterprise
Content · setup
Offers
Setup & configuration
Create offer terms, dates, eligibility and ownership.
Foundation
Growth
Enterprise
Content · operate
Offers
Daily operation
Attach valid offers to plans, campaigns, creatives and pages.
Foundation
Growth
Enterprise
Content · automate
Offers
Automation
Expire or surface offers from configured lifecycle state.
Foundation
Growth
Enterprise
Content · measure
Offers
Measurement
Review offer use, conversion and commercial context.
Foundation
Growth
Enterprise
Content · govern
Offers
Governance & controls
Prevent expired or unsupported offer claims.
Foundation
Growth
Enterprise
Studio · setup
AI Studio: Landing Builder
Setup & configuration
Create brief, references, page goal and required modules.
Foundation
Growth
Enterprise
Studio · operate
AI Studio: Landing Builder
Daily operation
Generate, edit, preview and review page versions.
Foundation
Growth
Enterprise
Studio · automate
AI Studio: Landing Builder
Automation
Queue build tasks and reuse approved modules.
Foundation
Growth
Enterprise
Studio · measure
AI Studio: Landing Builder
Measurement
Review page status, engagement and conversion context.
Foundation
Growth
Enterprise
Studio · govern
AI Studio: Landing Builder
Governance & controls
Require brand, content and publish approval.
Foundation
Growth
Enterprise
Studio · setup
AI Studio: Creative Builder
Setup & configuration
Define brief, placement set, brand and reference assets.
Foundation
Growth
Enterprise
Studio · operate
AI Studio: Creative Builder
Daily operation
Generate, compare, edit and review creative variants.
Foundation
Growth
Enterprise
Studio · automate
AI Studio: Creative Builder
Automation
Create requested placement renders from approved direction.
Foundation
Growth
Enterprise
Studio · measure
AI Studio: Creative Builder
Measurement
Review creative scores, use and campaign outcomes.
Foundation
Growth
Enterprise
Studio · govern
AI Studio: Creative Builder
Governance & controls
Keep source evidence, rights and reviewer decisions.
Foundation
Growth
Enterprise
Studio · setup
AI Studio: Video Builder
Setup & configuration
Create video brief, board, aspect ratios and references.
Foundation
Growth
Enterprise
Studio · operate
AI Studio: Video Builder
Daily operation
Plan shots, manage prompts and review generated outputs.
Foundation
Growth
Enterprise
Studio · automate
AI Studio: Video Builder
Automation
Queue planning and rendering jobs through configured providers.
Foundation
Growth
Enterprise
Studio · measure
AI Studio: Video Builder
Measurement
Review render state, approvals and campaign use.
Foundation
Growth
Enterprise
Studio · govern
AI Studio: Video Builder
Governance & controls
Control provider access, references, rights and publish approval.
Foundation
Growth
Enterprise
Studio · setup
AI Studio: Module Builder
Setup & configuration
Define module purpose, fields, validation and scope.
Foundation
Growth
Enterprise
Studio · operate
AI Studio: Module Builder
Daily operation
Build and maintain reusable structured content components.
Foundation
Growth
Enterprise
Studio · automate
AI Studio: Module Builder
Automation
Insert modules into eligible studio and page workflows.
Foundation
Growth
Enterprise
Studio · measure
AI Studio: Module Builder
Measurement
Review module use, errors and lifecycle state.
Foundation
Growth
Enterprise
Studio · govern
AI Studio: Module Builder
Governance & controls
Restrict schema changes and preserve compatibility.
Foundation
Growth
Enterprise
Intelligence · setup
Intelligence Brief & Recommendations
Setup & configuration
Choose project, period and available evidence sources.
Foundation
Growth
Enterprise
Intelligence · operate
Intelligence Brief & Recommendations
Daily operation
Review brief sections, recommendations and supporting context.
Foundation
Growth
Enterprise
Intelligence · automate
Intelligence Brief & Recommendations
Automation
Refresh briefs when material source data changes.
Foundation
Growth
Enterprise
Intelligence · measure
Intelligence Brief & Recommendations
Measurement
Track recommendation status and observed outcomes.
Foundation
Growth
Enterprise
Intelligence · govern
Intelligence Brief & Recommendations
Governance & controls
Separate evidence, inference and unavailable signals.
Foundation
Growth
Enterprise
Intelligence · setup
Predictions & Calibration
Setup & configuration
Choose eligible model, population, outcome and evidence window.
Foundation
Growth
Enterprise
Intelligence · operate
Predictions & Calibration
Daily operation
Inspect scores, focus lists and calibration views.
Foundation
Growth
Enterprise
Intelligence · automate
Predictions & Calibration
Automation
Refresh supported propensity and prediction outputs.
Foundation
Growth
Enterprise
Intelligence · measure
Predictions & Calibration
Measurement
Compare predicted versus actual using calibration measures.
Foundation
Growth
Enterprise
Intelligence · govern
Predictions & Calibration
Governance & controls
Expose sample size, uncertainty and model limitations.
Foundation
Growth
Enterprise
Intelligence · setup
Market Intelligence
Setup & configuration
Define market, source categories and monitored themes.
Foundation
Growth
Enterprise
Intelligence · operate
Market Intelligence
Daily operation
Review signals, calendar events and campaign implications.
Foundation
Growth
Enterprise
Intelligence · automate
Market Intelligence
Automation
Refresh evidence and create tasks from material changes.
Foundation
Growth
Enterprise
Intelligence · measure
Market Intelligence
Measurement
Compare signal timing with campaign and demand movement.
Foundation
Growth
Enterprise
Intelligence · govern
Market Intelligence
Governance & controls
Retain source provenance and avoid unsupported causal claims.
Foundation
Growth
Enterprise
Intelligence · setup
Creative Intelligence
Setup & configuration
Connect eligible creative sources and define comparison context.
Foundation
Growth
Enterprise
Intelligence · operate
Creative Intelligence
Daily operation
Review gaps, scores, hooks, variants and observations.
Foundation
Growth
Enterprise
Intelligence · automate
Creative Intelligence
Automation
Queue classification and supported variant work.
Foundation
Growth
Enterprise
Intelligence · measure
Creative Intelligence
Measurement
Compare creative evidence with delivery and conversion context.
Foundation
Growth
Enterprise
Intelligence · govern
Creative Intelligence
Governance & controls
Show scoring basis, sample size and unavailable analysis.
Foundation
Growth
Enterprise
Intelligence · setup
Margin Intelligence
Setup & configuration
Connect permitted revenue, cost and campaign inputs.
Foundation
Growth
Enterprise
Intelligence · operate
Margin Intelligence
Daily operation
Review contribution views by campaign and channel.
Foundation
Growth
Enterprise
Intelligence · automate
Margin Intelligence
Automation
Refresh margin calculations as cost or outcome data changes.
Foundation
Growth
Enterprise
Intelligence · measure
Margin Intelligence
Measurement
Compare revenue, cost and contribution—not leads alone.
Foundation
Growth
Enterprise
Intelligence · govern
Margin Intelligence
Governance & controls
Document included costs and missing commercial data.
Foundation
Growth
Enterprise
Intelligence · setup
Marketing Memory
Setup & configuration
Configure eligible sources and project relationships.
Foundation
Growth
Enterprise
Intelligence · operate
Marketing Memory
Daily operation
Review memories, evidence, sample size and relevance.
Foundation
Growth
Enterprise
Intelligence · automate
Marketing Memory
Automation
Harvest supported learnings from completed work.
Foundation
Growth
Enterprise
Intelligence · measure
Marketing Memory
Measurement
Track reuse and whether later outcomes confirm the learning.
Foundation
Growth
Enterprise
Intelligence · govern
Marketing Memory
Governance & controls
Preserve provenance and allow superseding evidence.
Foundation
Growth
Enterprise
Intelligence · setup
Digital Twin
Setup & configuration
Choose funnel stages and measured transition inputs.
Foundation
Growth
Enterprise
Intelligence · operate
Digital Twin
Daily operation
Inspect baseline flow and adjust scenario assumptions.
Foundation
Growth
Enterprise
Intelligence · automate
Digital Twin
Automation
Refresh the model from eligible observed outcomes.
Foundation
Growth
Enterprise
Intelligence · measure
Digital Twin
Measurement
Compare simulated changes with later actual movement.
Foundation
Growth
Enterprise
Intelligence · govern
Digital Twin
Governance & controls
Label assumptions and avoid presenting simulation as certainty.
Foundation
Growth
Enterprise
Intelligence · setup
Marketing Knowledge Graph
Setup & configuration
Select tenant sources and supported entity relationships.
Foundation
Growth
Enterprise
Intelligence · operate
Marketing Knowledge Graph
Daily operation
Navigate connected entities and evidence paths.
Foundation
Growth
Enterprise
Intelligence · automate
Marketing Knowledge Graph
Automation
Materialise relationships as source records change.
Foundation
Growth
Enterprise
Intelligence · measure
Marketing Knowledge Graph
Measurement
Review graph coverage and frequently connected outcomes.
Foundation
Growth
Enterprise
Intelligence · govern
Marketing Knowledge Graph
Governance & controls
Keep exploration read-only and provenance visible.
Foundation
Growth
Enterprise
Intelligence · setup
Offline Attribution
Setup & configuration
Define offline source, dates, spend and reference identifiers.
Foundation
Growth
Enterprise
Intelligence · operate
Offline Attribution
Daily operation
Enter or import offline touchpoints and reconcile context.
Foundation
Growth
Enterprise
Intelligence · automate
Offline Attribution
Automation
Process validated imports into reporting relationships.
Foundation
Growth
Enterprise
Intelligence · measure
Offline Attribution
Measurement
Compare offline activity with leads, outcomes and margin context.
Foundation
Growth
Enterprise
Intelligence · govern
Offline Attribution
Governance & controls
Distinguish manually supplied data and document gaps.
Foundation
Growth
Enterprise
Measure · setup
Analytics & Attribution
Setup & configuration
Confirm events, conversions, channels and reporting windows.
Foundation
Growth
Enterprise
Measure · operate
Analytics & Attribution
Daily operation
Explore metrics, funnels, anomalies and attribution views.
Foundation
Growth
Enterprise
Measure · automate
Analytics & Attribution
Automation
Refresh reports from connected campaign and customer sources.
Foundation
Growth
Enterprise
Measure · measure
Analytics & Attribution
Measurement
Compare platform, multi-touch and Markov perspectives.
Foundation
Growth
Enterprise
Measure · govern
Analytics & Attribution
Governance & controls
State coverage gaps and model assumptions alongside results.
Foundation
Growth
Enterprise
Measure · setup
Reports, Schedules & Board Packs
Setup & configuration
Choose audience, metrics, filters, format and schedule.
Foundation
Growth
Enterprise
Measure · operate
Reports, Schedules & Board Packs
Daily operation
Build, export, share and maintain report definitions.
Foundation
Growth
Enterprise
Measure · automate
Reports, Schedules & Board Packs
Automation
Deliver scheduled reports from current supported data.
Foundation
Growth
Enterprise
Measure · measure
Reports, Schedules & Board Packs
Measurement
Review report delivery and decision follow-up.
Foundation
Growth
Enterprise
Measure · govern
Reports, Schedules & Board Packs
Governance & controls
Restrict recipients and prevent unsupported figures.
Foundation
Growth
Enterprise
Measure · setup
Heatmaps, Recordings & Form Friction
Setup & configuration
Install collector and select eligible sites and pages.
Foundation
Growth
Enterprise
Measure · operate
Heatmaps, Recordings & Form Friction
Daily operation
Explore heatmaps, sessions and form-field friction.
Foundation
Growth
Enterprise
Measure · automate
Heatmaps, Recordings & Form Friction
Automation
Generate supported friction findings from captured behaviour.
Foundation
Growth
Enterprise
Measure · measure
Heatmaps, Recordings & Form Friction
Measurement
Compare interaction, scroll and form completion patterns.
Foundation
Growth
Enterprise
Measure · govern
Heatmaps, Recordings & Form Friction
Governance & controls
Use privacy controls and avoid capturing sensitive input.
Foundation
Growth
Enterprise
Measure · setup
Decision History & Audit Log
Setup & configuration
Confirm audit scope, retention and authorised viewers.
Foundation
Growth
Enterprise
Measure · operate
Decision History & Audit Log
Daily operation
Search actions, automation changes and advice decisions.
Foundation
Growth
Enterprise
Measure · automate
Decision History & Audit Log
Automation
Record supported system and operator events automatically.
Foundation
Growth
Enterprise
Measure · measure
Decision History & Audit Log
Measurement
Review change frequency, declined advice and incident context.
Foundation
Growth
Enterprise
Measure · govern
Decision History & Audit Log
Governance & controls
Keep decision records tamper-resistant and strictly tenant-scoped.
Foundation
Growth
Enterprise
Growth · setup
Affiliates & Referrals
Setup & configuration
Create partner, commercial terms, offers and tracking route.
Foundation
Growth
Enterprise
Growth · operate
Affiliates & Referrals
Daily operation
Manage referrals, outcomes, commissions and payout status.
Foundation
Growth
Enterprise
Growth · automate
Affiliates & Referrals
Automation
Calculate eligible commission from validated conversion context.
Foundation
Growth
Enterprise
Growth · measure
Affiliates & Referrals
Measurement
Review partner contribution, conversion and reconciliation.
Foundation
Growth
Enterprise
Growth · govern
Affiliates & Referrals
Governance & controls
Require traceable terms, approval and payout ownership.
Foundation
Growth
Enterprise
Platform · setup
Connectors, APIs & Webhooks
Setup & configuration
Authorise connector or issue scoped API/webhook credentials.
Foundation
Growth
Enterprise
Platform · operate
Connectors, APIs & Webhooks
Daily operation
Map resources, monitor sync and handle integration errors.
Foundation
Growth
Enterprise
Platform · automate
Connectors, APIs & Webhooks
Automation
Move eligible events and records through scheduled or event flows.
Foundation
Growth
Enterprise
Platform · measure
Connectors, APIs & Webhooks
Measurement
Review sync health, latency, failures and downstream use.
Foundation
Growth
Enterprise
Platform · govern
Connectors, APIs & Webhooks
Governance & controls
Use least privilege, signature checks and credential rotation.
Foundation
Growth
Enterprise
Platform · setup
Workspace Governance
Setup & configuration
Configure profile, team, roles, branding and workspace defaults.
Foundation
Growth
Enterprise
Platform · operate
Workspace Governance
Daily operation
Maintain users, notifications, providers and marketing controls.
Foundation
Growth
Enterprise
Platform · automate
Workspace Governance
Automation
Apply workspace defaults to eligible operational flows.
Foundation
Growth
Enterprise
Platform · measure
Workspace Governance
Measurement
Review access, usage, security sessions and configuration changes.
Foundation
Growth
Enterprise
Platform · govern
Workspace Governance
Governance & controls
Use explicit roles, approvals and secret boundaries.
Foundation
Growth
Enterprise
Platform · setup
Tenant Console & Provisioning
Setup & configuration
Qualify enquiry and define tenant owner, plan, region and limits.
Foundation
Growth
Enterprise
Platform · operate
Tenant Console & Provisioning
Daily operation
Manage lifecycle, domains, features, branding and configuration.
Foundation
Growth
Enterprise
Platform · automate
Tenant Console & Provisioning
Automation
Provision approved tenants from the enquiry workflow.
Foundation
Growth
Enterprise
Platform · measure
Tenant Console & Provisioning
Measurement
Review tenant status, seats, usage and operational state.
Foundation
Growth
Enterprise
Platform · govern
Tenant Console & Provisioning
Governance & controls
Preserve isolation, audit events and controlled activation.
Foundation
Growth
Enterprise