Scope
This guide covers setup & configuration for Creative Intelligence. Availability depends on your tenant package, role and configured providers.
Purpose
Analyse own and competitor creative patterns and opportunities.
Connect eligible creative sources and define comparison context.
Before you start
Correct tenant and project selected
Required source or provider is available
An accountable owner is identified
Test data can be separated from live activity
Procedure
- Open the correct tenant and confirm the project or workspace that owns this capability.
- Connect eligible creative sources and define comparison context.
- Connect or select the required source records and owners.
- Create a safe test configuration before using live customer or campaign data.
- Compare creative evidence with delivery and conversion context.
- Show scoring basis, sample size and unavailable analysis.
Verify the result
Compare creative evidence with delivery and conversion context. Confirm that the intended record, state, run or report is visible to another authorised operator and that its next owner is clear.
Completion checkpoint
The capability is in the intended state, evidence is current, exceptions are owned and the next action can be understood without a separate status message.
Controls and limitations
Show scoring basis, sample size and unavailable analysis. Predictive, attribution and recommendation outputs support operator judgement; provider and data limitations remain relevant.