Scope
This guide covers daily operation for Keywords & Rank Monitoring. Availability depends on your tenant package, role and configured providers.
Purpose
Track search demand and position movement by project.
Review positions, movement and search-result opportunities.
Before you start
Correct tenant and project selected
Required source or provider is available
An accountable owner is identified
Test data can be separated from live activity
Procedure
- State the operating objective and the record, audience, campaign or project in scope.
- Review positions, movement and search-result opportunities.
- Inspect the current status and supporting context before changing anything.
- Account for system behaviour: Refresh tracked positions and flag material changes.
- Resolve failures, missing data or approval requirements before continuing.
- Close the loop: Compare ranking distribution, visibility and landing performance.
Verify the result
Compare ranking distribution, visibility and landing performance. Confirm that the intended record, state, run or report is visible to another authorised operator and that its next owner is clear.
Completion checkpoint
The capability is in the intended state, evidence is current, exceptions are owned and the next action can be understood without a separate status message.
Controls and limitations
Keep location, device and source limitations visible. Predictive, attribution and recommendation outputs support operator judgement; provider and data limitations remain relevant.