Scope
This guide covers daily operation for Google & Meta Ads Intelligence. Availability depends on your tenant package, role and configured providers.
Purpose
Bring paid performance into planning without unsafe autonomous spend.
Review campaigns, conversions, pacing, search terms and fatigue.
Before you start
Correct tenant and project selected
Required source or provider is available
An accountable owner is identified
Test data can be separated from live activity
Procedure
- State the operating objective and the record, audience, campaign or project in scope.
- Review campaigns, conversions, pacing, search terms and fatigue.
- Inspect the current status and supporting context before changing anything.
- Account for system behaviour: Generate recommendations and operator review tasks from signals.
- Resolve failures, missing data or approval requirements before continuing.
- Close the loop: Compare spend, delivery, leads and attributed outcomes.
Verify the result
Compare spend, delivery, leads and attributed outcomes. Confirm that the intended record, state, run or report is visible to another authorised operator and that its next owner is clear.
Completion checkpoint
The capability is in the intended state, evidence is current, exceptions are owned and the next action can be understood without a separate status message.
Controls and limitations
Keep platform changes and spending decisions human-controlled. Predictive, attribution and recommendation outputs support operator judgement; provider and data limitations remain relevant.