Scope
This guide covers automation for Technical SEO Audits. Availability depends on your tenant package, role and configured providers.
Purpose
Turn crawl, Lighthouse and site-quality evidence into owned work.
Schedule recurring audits and create tasks from new findings.
Before you start
Correct tenant and project selected
Required source or provider is available
An accountable owner is identified
Test data can be separated from live activity
Procedure
- Complete the manual workflow successfully before enabling repeat execution.
- Schedule recurring audits and create tasks from new findings.
- Define the trigger, eligibility conditions, action and intended output.
- Add a failure path, owner, retry rule and stop condition.
- Run a controlled test and inspect every generated record or delivery event.
- Keep the automation bounded: Record owners and avoid marking unresolved evidence as complete.
Verify the result
Track issue status, site health and organic movement. Confirm that the intended record, state, run or report is visible to another authorised operator and that its next owner is clear.
Completion checkpoint
The capability is in the intended state, evidence is current, exceptions are owned and the next action can be understood without a separate status message.
Controls and limitations
Record owners and avoid marking unresolved evidence as complete. Predictive, attribution and recommendation outputs support operator judgement; provider and data limitations remain relevant.