Scope
This guide covers setup & configuration for Trend Briefs & Brand Kits. Availability depends on your tenant package, role and configured providers.
Purpose
Ground content in current signals and consistent identity.
Configure reference sources, voice, tone and visual rules.
Before you start
Correct tenant and project selected
Required source or provider is available
An accountable owner is identified
Test data can be separated from live activity
Procedure
- Open the correct tenant and confirm the project or workspace that owns this capability.
- Configure reference sources, voice, tone and visual rules.
- Connect or select the required source records and owners.
- Create a safe test configuration before using live customer or campaign data.
- Compare content outcomes by source and brand context.
- Track provenance and require review for unsupported claims.
Verify the result
Compare content outcomes by source and brand context. Confirm that the intended record, state, run or report is visible to another authorised operator and that its next owner is clear.
Completion checkpoint
The capability is in the intended state, evidence is current, exceptions are owned and the next action can be understood without a separate status message.
Controls and limitations
Track provenance and require review for unsupported claims. Predictive, attribution and recommendation outputs support operator judgement; provider and data limitations remain relevant.