Setup & configuration
Choose outcome, eligible segment, allocation and measurement window.
Read the guideFeatures Measure
Measure product system
Incrementality Holdouts
Compare eligible exposed and control audiences for lift analysis.
What this system changes
Compare eligible exposed and control audiences for lift analysis.
Daily operation
Create and protect the holdout through the campaign period.
Read the guideAutomation
Maintain assignment and collect eligible outcomes consistently.
Read the guideMeasurement
Review lift with sample size and experiment limitations.
Read the guideGovernance & controls
Prevent control contamination and document experiment decisions.
Read the guideOperating model
From configuration to accountable outcome.
Adrox treats this capability as part of a connected workflow. It receives context, supports operating work, produces observable output and remains inside tenant, permission and approval boundaries.
Context
Choose outcome, eligible segment, allocation and measurement window.
Action
Create and protect the holdout through the campaign period.
System behaviour
Maintain assignment and collect eligible outcomes consistently.
Evidence
Review lift with sample size and experiment limitations.
Control
Prevent control contamination and document experiment decisions.
Next step
Use the linked product guides to configure and validate the workflow in your own tenant.
Implementation conversation
Map this feature to your sources, owners, channels and required operating outcome.
Discuss implementationPackage comparison
See how this feature’s configuration, operation, automation, measurement and controls map across packages.
Open the 320-facet matrix