Setup & configuration
Define audience purpose, criteria, score bands and exclusions.
Read the guideFeatures Audience
Audience product system
Segments & Lead Scoring
Build audiences from profile, behaviour and intent rules.
What this system changes
Build audiences from profile, behaviour and intent rules.
Daily operation
Inspect membership and use segments in campaigns or journeys.
Read the guideAutomation
Recalculate dynamic membership and scores from new signals.
Read the guideMeasurement
Review size, movement, engagement and downstream outcomes.
Read the guideGovernance & controls
Apply consent, suppression and explainable rule logic.
Read the guideOperating model
From configuration to accountable outcome.
Adrox treats this capability as part of a connected workflow. It receives context, supports operating work, produces observable output and remains inside tenant, permission and approval boundaries.
Context
Define audience purpose, criteria, score bands and exclusions.
Action
Inspect membership and use segments in campaigns or journeys.
System behaviour
Recalculate dynamic membership and scores from new signals.
Evidence
Review size, movement, engagement and downstream outcomes.
Control
Apply consent, suppression and explainable rule logic.
Next step
Use the linked product guides to configure and validate the workflow in your own tenant.
Implementation conversation
Map this feature to your sources, owners, channels and required operating outcome.
Discuss implementationPackage comparison
See how this feature’s configuration, operation, automation, measurement and controls map across packages.
Open the 320-facet matrix