Leads, people and contacts
Platform Customer & audience data
Know every audience
Build useful audience context without losing identity or consent boundaries.
Bring leads, contacts, events and campaign interactions into Customer 360. Resolve identities, score intent, build segments and keep suppression rules close to activation.
What changes
Richer customer context
Safer activation
More relevant lifecycle decisions
Customer 360 timelines
Identity stitching
Behaviour and event capture
Dynamic segments
Lead and intent scoring
Propensity and lookalike intelligence
Consent and suppression management
How it operates
Context moves through a clear operating sequence.
Ingest
Capture known profiles, anonymous events and campaign responses.
Resolve
Connect signals to the right customer or account where evidence permits.
Activate
Use segments and scores in journeys, campaigns and routing.
Go from overview to operation
Use the product guides.
Each guide explains the practical flow inside Adrox and the controls to check before activation.