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Platform Journeys & automation

Orchestrate lifecycle work

Design observable customer journeys across teams and channels.

Build journeys using audience entry, events, conditions, delays, experiments, approvals and channel actions. Frequency controls and audit history keep orchestration accountable.

What changes

Fewer spreadsheet hand-offs

Consistent customer treatment

Traceable automation

01

Visual journey builder

02

Event and segment triggers

03

Conditions, branches and waits

04

Email, SMS, WhatsApp and push actions

05

A/B paths and significance

06

Send-time and frequency controls

07

Human approval steps

08

Run history and diagnostics

How it operates

Context moves through a clear operating sequence.

01

Trigger

Enter people from a segment, event, form or lifecycle change.

02

Decide

Branch using consent, profile, score or behaviour.

03

Coordinate

Deliver, wait, experiment, approve and hand off across channels.