Scope
This guide covers daily operation for Marketing Knowledge Graph. Availability depends on your tenant package, role and configured providers.
Purpose
Explore relationships among campaigns, audiences, creatives and outcomes.
Navigate connected entities and evidence paths.
Before you start
Correct tenant and project selected
Required source or provider is available
An accountable owner is identified
Test data can be separated from live activity
Procedure
- State the operating objective and the record, audience, campaign or project in scope.
- Navigate connected entities and evidence paths.
- Inspect the current status and supporting context before changing anything.
- Account for system behaviour: Materialise relationships as source records change.
- Resolve failures, missing data or approval requirements before continuing.
- Close the loop: Review graph coverage and frequently connected outcomes.
Verify the result
Review graph coverage and frequently connected outcomes. Confirm that the intended record, state, run or report is visible to another authorised operator and that its next owner is clear.
Completion checkpoint
The capability is in the intended state, evidence is current, exceptions are owned and the next action can be understood without a separate status message.
Controls and limitations
Keep exploration read-only and provenance visible. Predictive, attribution and recommendation outputs support operator judgement; provider and data limitations remain relevant.