Scope
This guide covers setup & configuration for Marketing Knowledge Graph. Availability depends on your tenant package, role and configured providers.
Purpose
Explore relationships among campaigns, audiences, creatives and outcomes.
Select tenant sources and supported entity relationships.
Before you start
Correct tenant and project selected
Required source or provider is available
An accountable owner is identified
Test data can be separated from live activity
Procedure
- Open the correct tenant and confirm the project or workspace that owns this capability.
- Select tenant sources and supported entity relationships.
- Connect or select the required source records and owners.
- Create a safe test configuration before using live customer or campaign data.
- Review graph coverage and frequently connected outcomes.
- Keep exploration read-only and provenance visible.
Verify the result
Review graph coverage and frequently connected outcomes. Confirm that the intended record, state, run or report is visible to another authorised operator and that its next owner is clear.
Completion checkpoint
The capability is in the intended state, evidence is current, exceptions are owned and the next action can be understood without a separate status message.
Controls and limitations
Keep exploration read-only and provenance visible. Predictive, attribution and recommendation outputs support operator judgement; provider and data limitations remain relevant.